Skindeep became my dream after working as a Therapist for almost 10 years. During my time talking to clients, I realised that beauty therapy back then was really for those only who were very well off financially. It also occurred to me that there was a lot of superficial treatments that didn’t actually even scratch the surface of correcting clients’ skin concerns.
I wanted to make beauty treatments and skincare affordable for everyone – and the ‘fluffy facials’ bored me!
I was lucky enough to meet an inspirational lady by the name of Mandy Gray who was then the Marketing Manager for a Cosmetic Company, and she told me how salons in the USA had started to open within shopping centres and were becoming more and more competitive in terms of price. I listened, believed, got inspired and went for it… and that was the birth of the first Skindeep Salon.
Our inaugural salon opened in Whitford’s City shopping centre and within eight months of opening, was awarded the title of “Clarins Salon of the Year Australia”. It was an amazing feeling to know that we were on the right track, and our loyal, happy clients backed that up with their smiling faces and glowing skin!
I have attended almost every Beauty Expo in Sydney and Melbourne, missing only one in 17 years. This is where I gained incredible knowledge by attending seminar after seminar, which enabled me to keep up to date with the happenings in the skin care industry. I became the 1st therapist in Western Australia to do MD Formulations Glycolic Peels, which was the biggest break through in skin care in years, and still remains a vital part of skin care today.
22 years ago I moved away from Whitfords shopping centre to open a new salon in Mullaloo. We moved on from tClarins and Cosmetics to Cosmeceutical Brands and in 2004 , due to increased demand from people who were more central, we decided to purchase a salon in the City of Perth. Around this time I had also completed my Paramedical Training and some of my staff were so excited to be able to focus primarily on Serious Skin Care Treatments with the newest training and technology, we decided to change the name of the salons, and so the name and brand of Skindeep Medi-Spas was born.
Skindeep Medi-Spas Mullaloo was one of the first salons to have the Gold standard machine of IPL treatments, the Lumenis Quantum, which we had been researching and trialing for some time. Within six months of Mullaloo using the IPL treatment, we purchased another machine for the Perth Salon, which was another amazing breakthrough in Serious Skincare Treatments!
From my experiences of traveling to Dubai and observing their immaculate salons, I became inspired and decided to expand our Mullaloo Salon to include a very new, state of the art Spa, which when the clients stepped into, would feel like they could be anywhere in the world!
After the amazing break through of the light technology treatments, it seemed like they were popping up everywhere. The next corrective skincare treatment that caught my attention was the Omnilux Laser Therapy treatment which we, of course, researched and trialed. This enabled Skindeep Medi-Spas to treat acne clients and thin, ageing skin. To my excitement it had also been medically proven and endorsed. We also made the decision to purchase the Observ Skin Diagnosis machine which provided clients with the opportunity to observe the before and after results of their skin more thoroughly.
In 2004 we introduced the ID Bare Minerals make up range, which was one of the 1st comprehensive and exceptional mineral make up ranges in the industry. This added to our vision and goal of improving skin and assisting in the right skin care choices.
We opened our Floreat Salon in 2005, which was a relatively small boutique salon, yet still offering all the same treatments. In 2008 we opened a salon in Como, which would accommodate all of our clients south of the river and allowed for any future clients the experience of our world-class treatments and services.
In 2009 we expanded our Perth Central Park Salon, which has become the biggest Medi-Spa in Perth offering a new array of day spa treatments as well as our Skindeep Medi-Spa treatments.
We also bought on board in-house experienced Cosmetic Physicians, joining the Mullaloo and Perth salons offering the latest nonsurgical cosmetic enhancements which includes wrinkle relaxers, fillers and Fraxel laser.
I have focused a lot of my time in the salons we have across Perth, ensuring the best training, service and treatments as well as treating clients.
Annually, I travel with my staff, and attend expos and conferences nationally and internationally. I am very fortunate to have some amazing team members, who not only have been with me for many years, but also share in my passion for skincare. Mandy Gray, whom I mentioned earlier and is the owner of True Solutions Australia – x Doctors Formula, is s a huge inspiration to me. I have been lucky enough to have been a guest speaker for True Solutions Australia three times now in the last three years, sharing our Skindeep journey and story, inspiring and motivating many other therapists and salon owners.
In 2015 I decided it was time I got on board to help our industry and give back some of my knowledge to help other salon owners and the industry at large. I was lucky enough to be accepted onto the board of the Hair and Beauty Australia ( the largest longest running Association for our industry ) and from here I am hoping to be able to give back to the industry I love ..
I treasure every team member and all our clients we have and I aim to continue growing Skindeep Medi-Spas to remain at the top of its field for a long time yet.