We are SO excited to announce the launch of the Elizabeth Arden PRO range in Skindeep salons now.
Brought to you by Joe Lewis – one of Helen’s idols, and the founder of PRIORI and MD Formulations brand (among many others) – the Elizabeth Arden PRO range is described as setting”another level for performance, utilising our most advanced understanding of skin science and ingredient technology innovations.”
Elizabeth Arden, one of the most established and well-known global prestige beauty products company tapped the innovation expertise of US CosmeceuTechs, LLC and its CEO, Joe Lewis to collaborate on Elizabeth Arden PRO. Lewis first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage®, which has won more than 160 awards globally. Lewis, a chemist and Cosmeceutical skincare researcher, is best known for introducing some of the world’s most innovative skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007. He is also the founder of PRIORI® Skincare and the scientist behind many successful cosmeceutical skincare brands including MD Formulations®, MD Forte®, Vivite®, Revaléskin®, and Prevage MD®.
The Skindeep management team attended the Sydney International Spa and Beauty Expo in 2014, where we were introduced to the Elizabeth Arden PRO range by Mandy Gray of True Solutions before it was launched to the market. In late 2014, the entire Skindeep team attended An Evening with Joe Lewis in Perth, where we enjoyed hearing him talk about the development of the products in the range, the science behind the skincare, and – one of the most fascinating elements of the launch of Elizabeth Arden PRO – The Skin Health & Beauty PyramidTM (read more here).
Shop the range now